They say you have to be a little bit ‘gangsta’ to cut it in OOH, well I’m here to prove that there’s a place for the good guys... and we can step outside to settle this if you disagree!
Working on both local and regional accounts brings a unique set of challenges to an already fascinating role. Juggling the straight-laced style of Singapore against the laissez-faire nature of other markets is one thing; how to manage typhoons & floods threatening to derail your campaign is quite another altogether!
It’s been a heck of a ride this past one year in OOH, and I’m not about to slow down. So to those who say home is where the heart is, I say you’ve got to get out more!