I have worked with a number of media agencies in Singapore over the past 12 years across some of the most iconic local and international brands and marketers such as Coca Cola, Citibank, Heineken, Tiger Beer, American Express, Hewlett Packard, Nestle Reckitt Benckiser, P&G and Aviva.
I have established a number of new business divisions, with Zed digital and Performics being the most noteworthy ones. In my previous role as CEO of ZenithOptimedia Singapore, I spearheaded the growth of the agency through a combination of new business wins and a digital focus.
My focus on innovative work, grooming talent and a penchant for research led me to being recognised as Singapore’s Media Person of the Year in 2010.
I am married with two children. Other than work my passion lies in academia, cycling and running.