A Media Planner’s unforgettable ‘immersion’ at the Burberry Prorsum 2014
Media planning – a job of naughts, crosses, ones, zeroes and an invitation to Burberry Prorsum’s Menswear Spring/Summer 2015 show in London.
What?!!!???! A coveted invitation to a S/S fashion show in London??!!
Seeing is believing and here’s the proof.
Starting June 17, 2014, it was the most fabulous 36 hours of my life!
June 17, Tuesday, 12:00: Finally the day and the moment to head to Burberry’s S/S15 Menswear Show at Kensington Gardens! Standing at the entrance and hanging on to my invitation card, I still couldn’t believe that I was meters away from the clear roofed tent, the venue of the show. The sunny summer weather, the lush grass and the refreshing open air setting promised to make this a memorable occasion.
Gorgeous summer day @ Kensington Gardens, London makes for a perfect setting for the show. Pix credit: Mitzi
Stylish crowds throng the event venue at Kensington Gardens, London. Pix credit: Mitzi
Left: Expectant crowd @ Kensington Gardens. Pix credit: Mitzi Right: Crowds wait in anticipation along the runway. Pix credit: Burberry
English singer and song writer, Benjamin Clementine awed the crowd with his voice and charisma, as he played piano and sung “Cornerstone”, “London” and “I Won’t Complain” while models strutted down the brightly painted catwalk.
The collection entitled “Book Covers & Bruce Chatwin”, was inspired by the English acclaimed novelist and travel writer, Bruce Chatwin, and featured a rich palette of colours that was applied to hats, duffels, sneakers, denim jackets and trench coats. We, the lucky ones at the show, were treated to a brilliant collage of vibrant and original illustrations and typographic prints that were inspired by vintage book covers that were hand-painted and printed onto cashmere, cotton jersey and leather. If one looked closely enough, words like ‘Adventure’, ‘Sunshine’, ‘Writer’ and ‘British’ were inscribed across the items – thanks for the tip, Alvin [of Bagaholicboy.com]!
Chic male models strut down the runway in the latest spring/summer collection. Pix courtesy: Burberry
The models parade in the Burberry spring/summer menswear collection. Pix credit: Burberry
Male models thanks to their hats seemingly looked all the same from where I stood, were accentuated from head to toe. One could not help but notice the vibrant Burberry scarves fluttering in the breeze as the models walked. The attractively designed travel and everyday satchels in print or grainy leather and in 10 different colours and nice brightly hued kicks definitely made them stand out from the crowd. And of course the coloured sketchbooks with intricate handwritten designs certainly caught my eye!
Excited crowds snapping pictures as models walk down the runway. Pix courtesy: Mitzi
Bright colours seem to reflect the cheery summer mood! Pix courtesy: Mitzi
To capitalize on the runway fuelled demand, attendees to the Burberry fashion show could make use of the Runway Made to Order Service, whereby selected outerwear and accessories were made available for advance orders right after the show and would last usually about a week or so. This also came with a complimentary service that allowed buyers to personalise the item with a customised nameplate. Imagine getting your Burberry suit in advance before it hits the store – especially made just for you!
Christopher Bailey, CEO and Chief Creative Officer, Burberry applauds singer and song writer, Benjamine Clementine. Pix credit: Mitzi
Overall, I was truly honoured and thankful, not only because I was given the opportunity to attend the show, AND saw Christopher Baily, in the flesh, just inches away from me, but also the fact that I got the chance to meet and mingle with Burberry clients and colleagues from all around the world to get new ideas for 2015 planning!
Christopher Bailey, CEO and Chief Creative Officer, Burberry, leaves the stage at the end of a fantastic show. Pix credit: Mitzi
Check out sg.burberry.com for more interesting news on Burberry, or click here if you want to watch the show.